Virtual World Convergence: Activ8 Island Complex Acting as Major Host Site of Real World Second Life Community Convention

New York (PRWEB) August 25, 2007 -- The 2007 Second Life Community Convention is the largest real-world gathering of Second Life enthusiasts, marketers and programmers to date, making it the most important social event for the ballooning virtual world. Though it is taking place in real life in Chicago, the convention is also being streamed online into Second Life, and onto major in-world host spots, including the popular Activ8 Island Complex.

Second Life residents from around the globe who cannot attend the Second Life Community Convention in person are flocking to the Activ8 Island Complex (http://www.activ8sl.com) in Second Life to partake in Business, Social, Education and Machinima informational tracks. The conference runs the full length of the weekend and includes a keynote speech from Linden Lab CEO Philip Rosedale, creator of the popular virtual world.

The unique ability of Second Life to connect people from throughout the globe in both the real and virtual worlds is being highlighted by Activ8's hosting of the Second Life Community Convention. Louis Mourelatos, SVP of TheSLAgency, the designer and parent agency of the island complex, notes that "We're very proud to host the SLCC, of course, but more importantly, we're excited to show off the convergent abilities of our Second Life complex. We can host any events in the real world and broadcast them into Second Life, and vice versa!"

Activ8 Island normally hosts interactive events in Second Life, including branded- or themed-giveaways, concerts, promotions, and more. This is the first of many upcoming 'mixed reality' events (http://www.theslagency.com/second-life-marketing.html), says Joe Mastrocovi, CEO and Managing Partner of TheSLAgency: "Second Life allows us to hold corporate conferences and meetings, branded or sponsored promotions, and other events both in the real world and in Second Life simultaneously. We anticipate this medium will become very popular with companies and advertisers in the coming months, and we're proud to offer Activ8 Island as their home in Second Life."

The complete Second Life Community Convention can be seen on Activ8 Island as well as three other host locations in Second Life all this weekend. After the convention, the island complex will return to hosting Second Life events and promotions.

For more information on the popular Activ8 Island Complex and Second Life, please see www.activ8sl.com (http://www.activ8sl.com). For more information on TheSLAgency, please visit the second life advertising (http://www.theslagency.com) agency's website.

About Activ8 Island Complex -- Backed by TheSLAgency - an interactive marketing agency that creates unique integrated marketing experiences in virtual worlds and in the real world - the Activ8 Island Complex is one of the most popular destinations in the virtual world of Second Life. Hosting branded events for excited Second Life residents of all ages, the Activ8 Island Complex is your destination for great Second Life events (http://www.theslagency.com/second-life-events.html), parties and promotions.

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